Min Stora Dag
To shine a light on the important joy Min Stora Dag brings to children with critical illnesses and diagnoses, they introduced their very own Christmas Host. This gave an old Swedish holiday tradition a new spin and highlighted the special days made possible thanks to your support.
Stockholm International Film Festival
Campaign for the Stockholm International Film Festival. To reach film lovers who felt the festival was inaccessible, we created a 24-hour film marathon — a challenge only true cinephiles would take on. The event film was produced as a movie trailer following “Mr. Marathon” preparing for the feat. Copywriter: Alhagi Njie.
ICA
A few bits and pieces of what happened in Stig and Stinas grocery store 2022.
Childhood
Holiday advertisements for the World Childhood Foundation. To highlight children’s increased vulnerability during school holidays and festive seasons, we created two ads that ran during Christmas 2022 and Easter 2023. Copywriter: Alhagi Njie.
Barncancerfonden
For many children, the biggest wait of the year is counting down to Christmas Day. But for children going through cancer, there’s another day they count down to — the day their treatment is over. I worked with this campaign during an internship at Garbergs Reklambyrå.