Chivas Regal
Chivas Refill
This is a fictional school case. 
​​​​​​​Recognition: D&AD Yong Blood Graphite Pencil
Team: Erica Hungler (AD), Jonatan Ahlin (AD), Nina Björkmyr (Copy), William Björklund (Designer)
Chivas Regal has been a luxury brand for decades, selling blended Scotch whisky, and they want to stay luxurious for future generations. How do we futureproof Chivas for Gen Z’ers and make the product into the ultimate status symbol? And what does that kind of Scotch look like? Let’s ditch glass bottles for good. Whisky shelves, meet Chivas Refill.

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