MOJO
The Cry Baby Paradox
The Cry Baby Paradox
This is a fictional school case.
Recognition: One Show Young Ones ADC / Bronze
Team: Erica Hungler (AD), Nicolas Lindberg (AD), Josefina Norén (AD), Fabian Luthander (copy)
Recognition: One Show Young Ones ADC / Bronze
Team: Erica Hungler (AD), Nicolas Lindberg (AD), Josefina Norén (AD), Fabian Luthander (copy)
Brief: Launch a campaign for Swedish semen analysis start-up Mojo that challenges toxic masculinity norms.
Background: Male fertility is declining.
Insight: Crying reduces stress hormones that are bad for your sperm.
Solution: The Cry Baby Paradox, a campaign that shows men that show emotions is good for your sperm quality.
